The Advantages of Mobile Websites
Everywhere you go you see people look at their mobile phones, searching, shopping, or laughing. Even if you have a website, you may not have a mobile website.
Mobile websites are Internet presences specially designed to be viewed on the smaller screens of mobile phones, iPods, and other small mobile devices. The difference in the design of the sites is usually easily visible and logical: the site is made more narrow and is abbreviated so that the user doesn’t have to scroll for a long time to find anything on the website. These websites are the perfect platform for mobile marketing and mobile ads or advertising.
Mobile Websites are a part of mobile marketing, which is one of the few areas in marketing that are still open to everyone. Inexpensive, highly effective and with deep market impact, mobile websites can allow a company to have a huge impact through tiny screens.
Mobile ads serve a similar purpose to mobile websites. A mobile ad is specially designed to function well and look good on tiny mobile screens. The ads are scaled to size and will usually have elements that will only really function well on these small screens.
Mobile Ad Partners, a Chicago based company, specializes in creating this type of advertising and mobile websites. As their website points out, the key advantage to mobile marketing that it allows companies to “stay in touch” with their customers.
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